Department of Economics, Entrepreneurship
and Business Administration
Marketing Pricing Policy

Мельник Л.Г., Старченко Л.В., Карінцева О.І. Маркетингова цінова політика: Навчальний посібник. - Суми: ТОВ «ВТД «Університетська книга», 2007. - 240 с.

In the tutorial the formation mechanism is revealed for prices of goods and services, basic types of prices are considered in conditions of a market economy, the influence of marketing factors on the process of price formation is analyzed. Particular attention is paid to the issues of pricing policy development and enterprise pricing strategy grounding in conditions of marketing orientation.

The tutorial is aimed for students, post-graduates of higher educational institutions, teachers of economic specialties, officials at various levels, as well as for those who interested in the economics and marketing issues.

The language is Ukrainian

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